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Meet Our Team of Beauty Marketing Experts

We’re digital media experts who have been partnering with beauty schools for nearly 30 years. As a team, Beauty Schools Directory has you covered on everything from digital media buying to conversion optimization to SEO. We’d love to talk about how we can grow your business.

Our Team

Justin GIll

Justin Gill

Owner, Beauty Schools Directory

Justin has worked in the education marketing space for over 20 years. He utilizes his expertise to help schools of all sizes generate superior marketing and enrollment results. In his role at Beauty Schools Directory Justin works in concert with key clients and internal experts to develop and deploy winning digital strategies.

Morgan Messina

Morgan Messina

Account Management

Morgan is an experienced marketing professional with expertise in managing and developing accounts to ensure client satisfaction and delivering solutions that meet the clients’ needs. She is dedicated to building strong client relationships and identifying opportunities to help accounts grow. Morgan joined the Beauty Schools Directory team in June of 2019 and is the main point of contact for all clients.

Val McBee

Valarie McBee

Digital Marketing / SEM and Conversion Optimization

Valarie is the Director of Website Marketing at Thruline. She began her career working in event and product marketing for consumer product brands like Olay, Coca-Cola, Nestle, and Minute Maid. In 2008 Valarie joined Thruline; she has spent the last four years with the Beauty Schools Marketing Group division. Valarie helps students connect to schools through creating comprehensive interactive marketing plans and unique online experiences. In her spare time you’ll find her exploring and traveling to new places, watching sports, attending live concerts, and spending time with friends and family.

Adam Lewis

Adam Lewis

Digital Marketing / SEM

Adam is the Associate Director of Digital Marketing at Thruline. His background includes over 8 years of digital marketing experience with extensive focus on pay-per-click (PPC) advertising, data analytics, and optimization. Adam has been with the team since 2013 and loves problem solving, identifying opportunities to improve efficiency, and driving results.

Lydia Poon

Lydia Poon

SEO Manager

Lydia’s background includes over a decade in search engine optimization (SEO) and online products. She manages content and traffic strategy for BeautySchoolsDirectory.com and related web properties for beauty students.

About Us

AACS logo

We’re a partner member of the American Association of Cosmetology Schools.

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Beauty Schools Directory is a division of Thruline Marketing, a Kansas City-based education and recruitment marketing company.

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